Tasmania’s wine tourism experiences will be showcased around the world thanks to support from the Australian Government’s $50 million Export and Regional Wine Support Package and the Tasmanian Government.
Tourism Tasmania has secured $250,000 in funding through the International Wine Tourism State Grants program and $250,000 in matching state funds through the Tasmanian Government to partner with Wine Tasmania and local wine and tourism businesses on a global marketing campaign.
Wine Australia General Manager for the $50m Package (very silly job title, that), Brett Murphy said this initiative is about boosting international visits to Tasmania’s wine regions.
‘Tasmania has so many great wine producers – not to mention food, wine and nature experiences," he said.
"This exciting new campaign will shine the spotlight on Tasmania’s wine regions and the wonderful array of activities and experiences on offer to entice overseas visitors."
|Stefano Lubiana Wines in the Derwent Valley|
Tourism Tasmania Chief Executive Officer John Fitzgerald said: "Tasmania is famous for its delicious produce and world-class wine. This a fantastic opportunity to position Tasmania as the premier wine destination of Australia.
"We will work with our tourism trade partners and Tasmanian wine producers on a range of marketing activities to promote the state’s wine tourism experiences in the premium international markets within North America and Hong Kong."
"The campaign will benefit wine producers and regional communities around the state as it will encourage visitors to travel further and spend more during their stay," he said.
# The $50 million International Wine Tourism State Grants program is designed to enhance wine tourism experiences and drive collaboration between key sector partners. Applicants are required to provide matching funding on a dollar-for-dollar basis and applications are assessed by an independent Expert Assessment Panel, in accordance with the grant guidelines. Grants are approved by the Minister for Agriculture and Water Resources, Hon David Littleproud MP.